The Farmers Market is run by North Reading's Land Utilization Committee for the benefit of Ipswich River Park and other open space projects in North Reading. Proceeds from the market will be directly put towards maintenance and improvement of the park. Recent improvements include a pavilion and rest rooms. One of the goals for the future is a community center.
North Reading Farmer's Market is now a participant of The Farmers Market Coupon Program with Arrowhead Farm and Farmer Dave’s. Farmers Market coupons are made available to WIC participants as well as eligible seniors.
The Massachusetts Farmers' Market Nutrition Program provides elders, and women and children in the Federal Supplemental Food Program for Women, Infants, and Children (WIC) with coupons for fresh fruits and vegetables redeemable at Farmers' Markets. WIC participants receive these nutrition benefits in addition to the regular WIC food package.